Your engineering bottleneck has a fix.
I help startups and growing teams ship faster, load faster, and stop depending on engineering for content changes.
Not sure which service?
We have a product idea but no frontend team
My site is slow and we're losing conversions
Marketing depends on engineering for every content change
Our team rebuilds the same components on every project
MVP & Product Frontend Builds
You've validated the idea. Now you need a frontend that's production-ready, not a prototype you'll have to rebuild in six months.
What you get:
- Frontend architecture (Next.js, React, TypeScript)
- Responsive, accessible UI implementation
- Authentication, state management, API integration
- Deployment and handoff documentation
Built a logistics dashboard MVP with Next.js and AWS Cognito auth for a seed-stage venture in 3 months.
Performance Audits & Optimization
Slow load times cost you conversions you'll never know about. I find the root causes and fix them, systematically, not cosmetically.
What you get:
- Lighthouse & Core Web Vitals audit with prioritized action plan
- Implementation of fixes (lazy loading, image/video optimization, bundle analysis)
- Before/after metrics report
Cut mobile load times from 10s to 2s and reduced bounce rates by 39% at FightCamp.
CMS & Self-Serve Tooling
Every time marketing needs a headline changed, engineering gets pulled off the roadmap. I build the tooling that makes that a self-serve task.
What you get:
- CMS architecture and implementation (Storyblok, Contentful, or custom)
- Composable page builder components
- Training and documentation for your team
Built CMS tooling that let marketing launch 200+ landing pages in 2 months at Winc, and reduced engineering requests by 80% at FightCamp.
Component Libraries & Design Systems
Inconsistent UI slows down every new feature. I consolidate what you have into a documented, shared component system your whole team can use.
What you get:
- Audit of existing components for consolidation
- Documented component library in Storybook
- Contribution guidelines so your team can maintain it
Built a React component library adopted by 80% of applications at Internet Brands, then trained 7 developers to contribute.
You have a product idea, a market opportunity, and a window that's closing. You need a working product, not a roadmap.
Or: your last developer left. There's a half-built codebase, no documentation, and a deadline.
I build production-ready MVPs from scratch or rescue stalled projects — frontend, backend integration, authentication, and deployment. You get a working product and clean handoff documentation.
Common questions
- Can you work with my existing API or backend?
- Yes. I integrate with any REST or GraphQL API. If you need backend work too, I handle Node.js, Express, and serverless architectures.
- What if I have a half-built codebase from another developer?
- I start with an honest codebase audit. I'll tell you what's salvageable, what needs rewriting, and give you a realistic timeline before we commit to anything.
- I don't have a designer. Can you still build something good?
- Yes. I use proven UI patterns, component libraries, and clean layouts to build interfaces that look professional without needing custom design. If you bring designs later, the code adapts.
- Who owns the code when we're done?
- You do. 100%. You get the full codebase, deployment access, documentation, and a walkthrough. No lock-in, no dependencies on me.
- What happens after launch?
- I offer monthly retainers for ongoing support, or I hand off completely with documentation your team can maintain. Your call.
What you get
- Complete full-stack MVP application
- Responsive, accessible user interface
- Authentication and state management
- CI/CD pipeline and hosting setup
- Knowledge transfer documentation
Logistics Dashboard MVP
Before
No product
After
3 months
Before
None
After
AWS Cognito
Before
0
After
3
Timeline
4–12 weeks
Starting at
$12,000
Your site takes 8 seconds to load. You're losing 53% of mobile visitors before they see your content.
I measure exactly what's slowing your site down, fix the biggest bottlenecks, and prove the improvement with before/after metrics.
Common questions
- How is this different from running PageSpeed Insights?
- PageSpeed gives you a score. I give you a fixed site. I diagnose root causes — render-blocking resources, unoptimized images, bloated bundles — implement the fixes, and measure the real-world impact.
- Do Core Web Vitals really affect search rankings?
- Yes. Google uses Core Web Vitals as a ranking signal. Poor performance means lower visibility, fewer clicks, and lost revenue.
- What platforms do you work with?
- React, Next.js, Vue, WordPress, Shopify — performance principles apply universally. The tooling changes, but the methodology doesn't.
- How do you measure improvement?
- Before/after Lighthouse audits, Core Web Vitals field data, and real user metrics. You get a clear report showing exactly what changed and by how much.
- What kind of ROI can I expect?
- Faster sites convert better. A 1-second improvement in load time can increase conversions by 7%. I've seen bounce rates drop 39% and page views increase significantly after optimization work.
What you get
- Lighthouse & Core Web Vitals audit report
- Prioritized fix recommendations with effort estimates
- Implementation of top-priority improvements
- Before/after performance metrics report
FightCamp Performance Overhaul
Before
32–43
After
~80
Before
650–800KB
After
250–300KB
Before
High
After
−39%
Before
8–12s
After
1.8–2.5s
Timeline
2–4 weeks
Starting at
$5,000
Your marketing team files an engineering ticket every time they need a landing page changed.
I build tooling that gives non-technical teams full autonomy over content and landing pages — without risking broken layouts or needing a developer on call.
Common questions
- We already have a CMS. Can you improve it instead of replacing it?
- Absolutely. Most of my work is improving what you already have — better content models, composable page sections, and guardrails that prevent accidental breakage.
- What CMS platforms do you work with?
- Contentful, Storyblok, Sanity, headless WordPress, and custom admin panels. I pick what fits your team's workflow and technical constraints.
- Will non-technical people actually be able to use it?
- That's the whole point. I design the editing interface for marketers, not developers. I include training, documentation, and guardrails so your team can't accidentally break the layout.
- What if we only need landing pages for now?
- That's the best place to start. Landing pages are high-impact and low-risk — perfect for proving out self-serve tooling before expanding to other content types.
- How do you prevent accidental layout breaks?
- Composable components with constrained options. Your team picks from pre-built sections and fills in content — they can't accidentally break the grid or mess up spacing.
What you get
- CMS architecture and implementation
- Composable page builder components
- Content editing guardrails
- Team training and documentation
Winc Landing Page Engine
Before
12
After
200+
Before
3–4 pages
After
8–12 pages
Before
12+ hrs/week
After
0
Before
1.4%
After
2.0%
Timeline
3–6 weeks
Starting at
$8,000
Your team rebuilds the same button, modal, and form on every project. Each one looks slightly different.
I consolidate your UI into a single, documented component library that your whole team shares. Build once, use everywhere.
Common questions
- We're not using React. Can you still help?
- Yes. I've built component libraries in React, Vue, and framework-agnostic Web Components. The approach adapts to your stack.
- We already have components, they're just messy.
- That's the most common starting point. I audit what you have, consolidate duplicates, standardize patterns, and document everything — no need to start from scratch.
- How do you handle adoption across the team?
- I build the library with your developers, not in isolation. I include contribution guidelines, run training sessions, and set up Storybook so everyone can discover and use components independently.
- Is this worth it for a small team of 2-3 developers?
- Especially for small teams. A shared library eliminates the 'which button do I use?' question and lets you ship faster instead of rebuilding the same UI patterns.
- What about design tokens and theming?
- I set up a token-based system (colors, spacing, typography) that makes global updates trivial. Change a token, update everywhere.
What you get
- Component consolidation audit
- Shared component library with TypeScript
- Interactive Storybook documentation
- Contribution guidelines and team training
Internet Brands Design System
Before
10 months
After
1 month
Before
0%
After
80%
Before
0
After
30+
Before
0
After
7
Timeline
4–8 weeks
Starting at
$10,000
Discovery Call (Free)
We talk about your problem, timeline, and budget. No pitch decks. I'll tell you honestly whether I'm the right fit.
Scope & Proposal
You get a clear scope document with deliverables, timeline, and fixed price. No hourly surprises.
Build & Ship
I work in weekly sprints with async updates. You see progress every week, not just at the end.
Handoff & Support
Clean code, documentation, and a walkthrough. I don't leave you with a codebase nobody can maintain.
Discovery Call (Free)
We talk about your problem, timeline, and budget. No pitch decks. I'll tell you honestly whether I'm the right fit.
Scope & Proposal
You get a clear scope document with deliverables, timeline, and fixed price. No hourly surprises.
Build & Ship
I work in weekly sprints with async updates. You see progress every week, not just at the end.
Handoff & Support
Clean code, documentation, and a walkthrough. I don't leave you with a codebase nobody can maintain.
Founders who need a senior full-stack partner, not just a pair of hands
Growing startups whose engineering team is stretched thin
Agencies that need overflow capacity from someone who can own a project end-to-end
Non-technical teams drowning in engineering dependency for basic updates
| MVP Build | Performance Audit | CMS & Tooling | Component Library | |
|---|---|---|---|---|
| Timeline | 4–12 weeks | 2–4 weeks | 3–6 weeks | 4–8 weeks |
| Starting Price | $12,000 | $5,000 | $8,000 | $10,000 |
| Best For | New products or rescues | Slow sites losing users | Marketing bottlenecked by eng | Teams with inconsistent UI |
| Key Deliverable | Production-ready application | Performance metrics report | Self-serve page builder | Documented component library |
Timeline
MVP Build
4–12 weeks
Performance Audit
2–4 weeks
CMS & Tooling
3–6 weeks
Component Library
4–8 weeks
Starting Price
MVP Build
$12,000
Performance Audit
$5,000
CMS & Tooling
$8,000
Component Library
$10,000
Best For
MVP Build
New products or rescues
Performance Audit
Slow sites losing users
CMS & Tooling
Marketing bottlenecked by eng
Component Library
Teams with inconsistent UI
Key Deliverable
MVP Build
Production-ready application
Performance Audit
Performance metrics report
CMS & Tooling
Self-serve page builder
Component Library
Documented component library
I take on 1-2 projects at a time to ensure quality. I'm currently available. Reach out to discuss your timeline.
I prefer project-based pricing so we're both aligned on outcomes, not hours. For ongoing partnerships, I offer monthly retainers.
For a 2-6 week engagement, a consultant gives you senior-level execution without the overhead of recruiting, onboarding, and a long-term commitment. I've been through the problem you're facing before, so you get that experience from day one.
React, Next.js, TypeScript, Vue/Nuxt, Tailwind CSS. I'm framework-flexible: I pick whatever solves your problem best.
Absolutely. I've led teams of up to 6 developers and regularly collaborate with designers, PMs, and backend engineers.
I offer monthly retainer packages for teams that need continued engineering support after the initial build.
Let's figure out how I can help.
Book a free 30-minute call. No contracts, no commitments. Just a conversation about your engineering challenges.