About

Hello, I'm Daniel Joffe,
I'm a frontend engineer with 8+ years of experience specializing in performance optimization and component architecture. I've reduced load times by 80%, built design systems adopted across entire organizations, and mentored developers to promotions. Currently completing my CS degree at WGU while taking on contract work—available for senior frontend or full-stack roles.
Technical Expertise
Frontend: React, TypeScript, Vue.js, Nuxt.js, Next.js, Angular, HTML5, CSS3, Tailwind CSS
Backend: Node.js, Express, REST APIs, AWS (S3, Cognito), PostgreSQL
Tools: Jest, Cypress, Storybook, Webpack, Git, CI/CD, Lighthouse, WCAG
Specializations: Performance Optimization, Component Libraries, Design Systems, Accessibility
Career Timeline
My journey began in frontend development, but I've evolved into a technical leader who bridges the gap between engineering and business teams.
Overview
From wine e-commerce to healthcare compliance to library systems, each role expanded my toolkit. I've progressed from building landing pages to architecting component libraries used by 80% of applications, always focused on eliminating bottlenecks and empowering teams.
Mantra
I'm driven by the challenge of making complex systems simple and empowering teams to do their best work. As a natural collaborator, I thrive in cross-functional environments where I can translate between technical and business needs. My leadership style is rooted in mentorship. I believe in investing in people's growth because when teams succeed, products succeed.
The Through-Line: Evolution of Impact
Looking back, each role presented a fundamentally different challenge and there were valuable lessons learned.
🚀
Winc
Marketing velocity and brand transformation
🤝
Internet Brands
Team leadership and regulatory compliance
🧑💻
Library Corporation
Domain specialization and accessibility
⚙️
FightCamp
Infrastructure scaling and team empowerment
📈
Current
Foundation building and strategic growth
What's remained constant is my focus on removing bottlenecks, empowering teams, and driving measurable business impact through thoughtful technical solutions. Each experience built capabilities that informed the next, creating a career trajectory focused not just on technical growth, but on becoming the kind of engineer who makes everyone around them more effective.